A SWOT analysis is primarily used for what purpose?

A SWOT analysis is primarily utilized to assess a business's internal strengths and weaknesses, as well as external opportunities and threats, which provides a holistic view of the organization as a whole and its various core functions. This comprehensive perspective supports strategic planning by helping decision-makers understand different facets of the business environment. The insights gained from a SWOT analysis facilitate informed decision-making regarding resource allocation, strategic initiatives, and competitive positioning, ensuring that all areas of the business align with its overall mission and objectives. This approach allows for a balanced understanding of both internal capabilities and external challenges, greatly aiding in the business planning process.