Each phase of the PGA Business Planning Model focuses on what aspect of planning?

The PGA Business Planning Model emphasizes both the processes involved in planning and the desired outcomes that result from those processes. Focusing on planning processes means that it covers how businesses develop strategies, allocate resources, and implement various planning tactics effectively. In addition, concentrating on planning outcomes allows businesses to assess whether their strategies achieve their intended goals and objectives, ensuring that the planning efforts translate into tangible results.

This dual focus helps organizations remain aligned with their objectives and adapt to changing market conditions or internal dynamics. Understanding both the 'how' (process) and the 'what' (outcome) is crucial for effective business planning, as it helps businesses fine-tune their approaches and achieve sustained success.