What is the primary goal of yield management in golf facilities?

The primary goal of yield management in golf facilities is to maximize the number of rounds sold. This approach focuses on optimizing revenue by adjusting pricing and availability in response to fluctuating demand. By utilizing yield management strategies, golf facilities can identify peak times when demand is high and adjust prices accordingly, thereby encouraging more customers to play during off-peak periods and filling tee times efficiently.

This process not only enhances profitability but also improves customer satisfaction by offering them pricing options that reflect the value of different times to play. The ultimate aim is to increase the total revenue generated from all available rounds, ensuring that the facility is operating at its most efficient level while attracting a diverse range of players.