When is merchandise considered an internal Weakness?

Merchandise is considered an internal weakness when there are issues related to the company's operations that can be controlled or improved from within. In this context, poor customer service at the facility directly impacts the customer experience and can hinder sales and brand reputation. This reflects an internal weakness because it is something the company can address through training, changes in policies, or improved management practices.

While low sales due to competition, seasonal declines in sales, and changes in consumer behavior are important factors, they primarily relate to external challenges beyond the control of the organization. On the other hand, poor customer service is rooted in the internal processes and staff performance of the organization, making it a clear example of an internal weakness that can be worked on to improve overall business performance.