Which adjective best describes a characteristic of an effective mission statement?

Prepare for the PGA Level 1 Business Planning Test. Use flashcards and multiple-choice questions with hints and explanations. Get ready to achieve your goals!

An effective mission statement is best described as concise. A concise mission statement effectively communicates the core purpose and values of an organization in a clear and straightforward manner. It allows stakeholders, including employees, customers, and partners, to quickly understand the organization’s goals and objectives without unnecessary complexity. Clarity and brevity are crucial because they ensure that the message is easily remembered and can be effectively conveyed across various contexts.

In contrast, descriptions like ambiguous, lengthy, or overly detailed would detract from the effectiveness of a mission statement. Ambiguity can lead to confusion about the organization's intent. Lengthy statements may overwhelm or bore the audience, while overly detailed explanations dilute the impactful essence of what the organization aims to achieve. Therefore, being concise is a vital characteristic that enhances the clarity and memorability of a mission statement.

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