Which characteristic describes a good mission statement?

A good mission statement is characterized by being concise, realistic, and potentially evolving. This means that it should clearly convey the organization's purpose and direction in a brief manner, allowing for easy understanding and communication. A concise statement helps stakeholders quickly grasp the essence of what the organization aims to achieve.

Being realistic ensures that the mission aligns with the capabilities and resources of the organization, making it both achievable and relevant. Additionally, the potential for the mission statement to evolve allows the organization to adapt to changing circumstances, market conditions, and strategic goals over time, reflecting growth and development.

These aspects are crucial for a mission statement as they provide clarity and focus for the organization, guiding decision-making and strategic planning while also allowing for flexibility as the organization progresses.