Which example best illustrates a well-stated annual objective?

A well-stated annual objective should be specific, measurable, achievable, relevant, and time-bound (often referred to as SMART criteria). The example chosen—"To increase rounds at least 20% in the next fiscal year"—illustrates these characteristics effectively.

It is specific, clearly identifying the focus on increasing rounds played, which is a quantifiable metric in a golf-related context. The objective is measurable because it sets a concrete target of a 20% increase. This gives a clear benchmark against which progress can be tracked. The reference to the next fiscal year provides a specific timeframe, ensuring that the objective is time-bound.

In contrast, the other options lack these critical elements: enhancing customer satisfaction is vague and lacks measurable criteria; improving staff training programs does not specify an outcome or measure of success; and developing new marketing strategies is too broad and open-ended without defining what success looks like or when it should be accomplished. Hence, the selected option represents a well-crafted annual objective that aligns well with effective business planning principles.