Which example represents an operational strategy?

An operational strategy focuses on improving the efficiency and effectiveness of business operations to support the overall goals of the organization. Installing a new point-of-sale system is a clear representation of an operational strategy because it directly impacts the day-to-day processes within the business. By enhancing the efficiency of transaction processing, it can lead to faster service, reduced wait times for customers, and better data collection for inventory and sales, thus improving operational performance.

In contrast, launching a marketing campaign primarily targets customer engagement and brand awareness rather than the internal functioning of the business. Hiring more staff focuses on increasing human resources but does not directly relate to optimizing processes or systems within the operation. Developing a new membership package is primarily oriented towards market offerings and customer value rather than core operational improvements. Each of these options has strategic significance, but they do not encapsulate the essence of an operational strategy as effectively as installing a new point-of-sale system does.