Which of the following best describes Linear Trend Analysis?

Linear Trend Analysis is primarily used to understand and forecast trends by examining historical data points. The correct answer highlights that this analysis involves calculating yearly percentage changes in specific items, allowing businesses to identify patterns over time. This method typically assumes that data points will follow a linear path, which helps in forecasting future performance based on past trends.

By focusing on yearly changes, businesses can discern growth rates or declines in sales, expenses, or other key metrics, thus making it a valuable tool in financial planning and analysis. It enables organizations to make informed decisions based on clear, quantified trends.

While the other options mention important aspects of business analysis, they do not specifically relate to the core function of Linear Trend Analysis. For instance, predicting customer behavior, calculating market share, or evaluating marketing strategies involves broader analytical techniques that may incorporate various data analyses, but they do not encapsulate the specific focus of Linear Trend Analysis on trend assessment through percentage changes over time.