Which of the following describes a measurable target in a business plan?

A measurable target in a business plan is best described as a concrete and quantifiable business goal. This type of target allows businesses to set specific objectives that can be tracked and assessed over time. For instance, a measurable target might specify increasing sales by a certain percentage or reaching a specific number of customers by a defined date.

Concrete and quantifiable goals provide clarity and focus for the organization's efforts, enabling team members to understand precisely what is expected and how performance will be evaluated. This is crucial for effective business planning and performance management, as it ensures that all stakeholders are aligned and that progress can be measured effectively against these goals. Quantifiable targets facilitate accountability, as they offer a clear benchmark for success that can be evaluated quantitatively.

In contrast, the other options describe goals that lack these essential characteristics. Vague aspirations or ambiguous intentions do not provide the clarity needed to drive actionable plans, and unmeasurable strategic visions fail to offer a framework for assessing progress or success. Therefore, the emphasis on a concrete and quantifiable business goal effectively aligns with the best practices in business planning.