Which step is NOT part of the PGA Business Planning Model?

The step that is not part of the PGA Business Planning Model is the development of customer loyalty programs. The PGA Business Planning Model typically focuses on assessing the current state of the business, defining the business objectives, and preparing financial forecasts and budgets. These steps are foundational to establishing a solid business plan that outlines goals and expectations.

Customer loyalty programs, while beneficial in fostering repeat business and customer engagement, are more tactical initiatives that can be developed once the fundamental aspects of the business plan are in place. They do not directly align with the core strategic planning steps outlined in the PGA Business Planning Model, which emphasize understanding the business environment, setting clear objectives, and mapping financial expectations. Hence, developing customer loyalty programs falls outside the model's essential structure for creating a comprehensive business plan.